Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The Google marketing platform currently stands as a platform within the brand. Google launched the service in November 2005 after acquiring Urchin. 

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Google Analytics

As of 2019-20, Google Analytics is the most commonly used web analytics service on the web.  Google Analytics provides an SDK.  Which allows data to be collected from iOS and Android apps. Which is known as Google Analytics for Mobile Apps. Google Analytics can be blocked through browsers, browser extensions and firewalls and other means.

A Google Analytics Login
Google Analytics

Features of Google Analytics

Google Analytics is a type of Google product powered by Google itself. The article related to which you are reading.

Google Analytics is used to track website activity. Such as session duration, pages per session, bounce rate of people using the site, etc., as well as information on the source of traffic. It can be integrated with Google ads. With which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals can include sales, lead generation, viewing a specific page or downloading a particular file. The approach of Google Analytics is for the casual user to show more in-depth data in high-level, dashboard-type data and report sets. 

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Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization. Where visitors (referrers) come is how long they stayed on the website and their geographical location. It also provides more advanced features including a custom visitor segment. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce report shows the transactions, revenue and many other commerce-related metrics of the site.

On September 29, 2011, Google Analytics launched Real Time Analytics, allowing the user to get information about the current visitors to the site. A user can have up to 100 site profiles. Each profile usually matches a website. It is limited to those sites. Who have less than 5 million pageview traffic per month (about 2 pageviews per second) as long as the site is not linked to a Google advertising campaign. Google Analytics includes Google Website Optimizer as Google Analytics Content Experiments. Google Analytics cohort analysis helps understand the behavior of component groups of users in addition to your user population. It is beneficial for marketers and analysts for successful implementation of marketing strategy.

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